Real Impressions."Viewable Impressions" are a new, industry-accredited metric for tracking digital impressions that were actually visible to the human eye. RealVu--the only data analytics company that can verify viewable impressions--provides ad executives, agencies and publishes with the industry’s most comprehensive data analytics tools for optimizing campaign performance based on this new standard of "Viewable Impressions." Media Rating Council's definition for Viewable Impressions
RealVu uses a patented technology, accredited by the Media Rating Council, with the
accompanying industry oversight. A "Viewable Impression" officially occurs
when the ad content is loaded, rendered and at least 60% of the ad surface
area is within the visible area of a viewer's browser window on an in focus
web page for at least one second.
Real Performance.Viewable Impressions give a new dimension on tracking performance by providing advertisers with the ability to see the performance of their campaigns based on impressions that were actually seen. Up to 90% of impressions are never actually seen by users. Viewable Impression data gives advertisers the ability to slice data based on performance among users that actually saw an ad or other campaign element. Real Analytics.How does screen placement impact campaign performance? RealVu is the only company that can answer that question for each of your campaigns. For each ad served, RealVu captures and presents related data on the actual browser type, browser settings, scrolling behavior, viewing time, screen dimensions, exact screen placement relative to browser window size, and other user data—regardless if the ad or other campaign element was placed on the advertiser’s own site or on multiple ad server networks. No other company or technology can provide as much placement data as is provided by RealVu. RealVu extends the ad executive’s ability to optimize campaign performance based on correlation of A/B testing, ad placement, frequency, location and even publisher networks. With RealVu advertisers, agencies and publishers can take control of their advertising performance data by tracking and viewing the data independent of publisher reports. These new dimensions in reporting analytics not only provide the most complete picture on ad performance and value, they establish uniformity across data reporting on all ads placed regardless of the diversity or limitations of your existing ad delivery networks. Real World.It’s easy to start tracking Viewable Impressions with RealVu. Schedule a call with a RealVu representative to get started today. How It Works.ImpressionsCPM: the Old Industry Standard The ad tag or beacon is called from an Ad Server. Current industry standards measure the "Impression" here. With the impression logged, the assumption is made that the ad was delivered and viewable.Viewable ImpressionsCPMV: the New Industry Standard RealVu’s technology sends messages to a reporting database directly from the web page. Server log files are not used. The MRC-accredited "Viewable Impression" is measured when and only when an ad was delivered and actually viewable to the user. This is now referred to as "Cost per 1,000 Views" or CPMV.
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Let's TalkWhether you are an advertiser, agency or publisher, getting started with RealVu is easy.Schedule a call with a RealVu Representative to discuss your specific needs and how RealVu and Viewable Impressions will help you optimize your ad campaigns. MethodologyRealVu®’s description of methodology (DOM) is designed to provide all of the necessary information required for the understanding and practical use of RealVu technology's ad delivery and reporting platform, including a general description of RealVu®measurement methodology, filtration processes, limitations overcome and reporting procedures. Click here to download DOM in PDF format. White Paper "Sometimes an Impressiondoesn’t make any impression." |
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What is a Viewable Impression? |
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