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What is a Viewable Impression?

Real Impressions

What do these media have in common?

  • National Television Ratings
  • Magazine Measurement
  • Local Radio Ratings
  • Out of Home Measurement

They all measure Impressions at the time of the commercial’s exposure.

  • Media today must be accountable for actual viewership to creative executions

What Is The Definition Of An "Advertising Impression"?

Answer: The total number of times that an advertisement of any type reaches a person, including duplications.

Digital today is measured at the point an ad is called.
The sum total of ads called equals = Impressions.

Today’s Digital Impression is not an Impression

RealVu’s answer, the Viewable Impression

A "Viewable Impression" officially occurs when the ad content is loaded, rendered and at least 50% of the ad surface area is within the visible area of a viewer's browser window on an in focus web page for at least one second."

RealVu’s Viewable Impression measurement has been accredited by the Media Rating Council, with the accompanying industry oversight.

“Viewable Impressions” represent the first principle of the Making Measurement Make Sense Initiative, or 3MS

This principle is to "move to a 'viewable impressions' standard and count real exposures online."

20 Reasons Your Ads Aren’t Seen

Your campaign may result in a large number of impressions, but up to 90% of them may not have actually appeared. Here’s a list of the most common reasons your ads may never get in front of users: Learn more...

How It Works

Impressions

CPM: The Old Industry Standard The ad tag or beacon is called from an Ad Server. Current industry standards measure the “Impression” here. With the impression logged, the ad is then delivered and makes its journey to a web page. The assumption is made that the ad was delivered and viewable.

Viewable Impressions

CPMV: The New Industry Standard RealVu’s technology renders on the page before the ad is requested, then if the space is viewable requests a selected advertisement for delivery and serves the ad. Messages are sent directly from the web page to a database and server log files are not used.

Let's Talk

Whether you are an advertiser, agency or publisher, getting started with RealVu is easy.

Schedule a call with a RealVu Representative to discuss your specific needs and how RealVu and Viewable Impressions will help you optimize your ad campaigns.

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All contents of the www.realvu.com site are © Copyright 2012 Rich Media Worldwide, LLC and/or its licensors. All rights reserved. RealVu is a registered trademark of Rich Media Worldwide, LLC. Certain elements of the RealVu system are the subject of one or more pending patent applications and/or issued patents, including, without limitation, U.S. Patent No. 7,313,590; 7,886,067. Any rights not expressly granted herein are reserved.