What are people saying about RealVu?
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Finally, a Better Way to Measure Impressions? Tech startup RealVu believes it has the answer. By Erin Griffith
August 22, 2011
Ad impression numbers are about to go down—that is, at least, if RealVu has anything to do with it. The Salt Lake City-based ad tech startup has, with the blessing of IAB and accreditation from the Media Rating Council, developed technology that measures exactly when an ad has been really, truly actually viewed.
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Horizon Media is First Agency to Partner with RealVu
August 22, 2011
Horizon Media has signed as the first media agency client of RealVu, the only accredited company that provides agencies, publishers and marketers the ability to verify exactly when an online ad was viewable to the end user
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Leading Marketers, Agencies and Publishers Agree on
Ground-Breaking Guiding Principles of Digital Measurement
June 13, 2011
"Viewable Impressions" are the basis for digital measurement in new guiding principles
from the ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau),
and the 4A's (American Association of Advertising Agencies).
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