1. Effectively monetizes content based on audience viewership.
  2. Expands client base by attracting bigger brands that are interested in real reach and frequency.
  3. Allows for the sale of inventory for its true value, not based on the performance (Pay per click, lead or transaction) of an ad or product publishers do not control.
  4. Allows for the apples to apples bundling of online, Television, radio and print and direct mail campaigns.
  5. Offers analytics on viewer screen resolutions, scrolling positions, and view time of certain parts of your web pages giving insight needed to optimize web page design and content placement.
  6. Makes remnant inventory as valuable as primary inventory.
  7. Prevents inaccurate and fraudulent reporting to advertisers.
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