1. Eliminates waste for ad requests that aren't visible.
  2. Eliminates third party website impression fraud.
  3. Increases the value of ads and the network by eliminating remnant waste and poor ad placement.
  4. Increases accountability and quality of reporting of third party websites.
  5. Provides analytical reports such as view time, reach, frequency, GRP and statistical market data based on individual viewers and actual views.
  6. Increase response rates to running ads exponentially;
  7. Provides a window into the viewer experience for all network websites with a visual representation of the web page layout, monitor type, screen resolution and browser window area for each registered viewable impression or click.
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