Absolute Knowledge

your ads are visible to the human eye.

RealVu is the only company to give ad executives, agencies and publishers the ability to know exactly when an online ad is viewable to the consumer.

This new industry standard is called a "Viewable Impression".

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The Ad Exec’s Newest Tool to Optimize Ad Performance

20 Reasons Your Ads
Aren’t Viewed

Many "ad impressions" never see the light of day. Read why these ads are never viewed by an end user. Learn more...

What is a
Viewable Impression?

Viewable Impressions represent an evolution in measuring online ad performance based on actual views by users. Learn more...

3 Ways To Use
Viewable Impressions

Easily begin tracking Viewable Impressions with your existing campaigns in a few easy steps Learn more...

Performance Analytics
You Are Missing

Bring a new dimension to ad performance with analytics that reflect user behavior only when ads are viewable. Learn more...

Industry News

Finally, a Better Way to Measure Impressions? Tech startup RealVu believes it has the answer. By Erin Griffith
August 22, 2011
Ad impression numbers are about to go down—that is, at least, if RealVu has anything to do with it. The Salt Lake City-based ad tech startup has, with the blessing of IAB and accreditation from the Media Rating Council, developed technology that measures exactly when an ad has been really, truly actually viewed. Read More...