Learn about Viewable Impression metric...

RealVu® is an advertising and media platform powered by a patented technology for the distribution of display advertising, rich media, video and webpage content that reliably reports how many times each individual ad is visible to a unique viewer, and for how long.  RealVu® mutually benefits publishers and advertisers who use the platform to create, manage and
 
deliver advertising based on CPMV (Cost per Thousand Viewable Impressions), Pay per View Time and cross-media Reach and Frequency models. RealVu® helps efficiently monetize web content, including areas below the fold, while overcoming many measurement limitations inherent in other existing impression based reporting systems.  RealVu® prevents impression and click fraud
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All contents of the www.realvu.net site are © Copyright 2009 Rich Media Worldwide, LLC and/or its licensors. All rights reserved. RealVu is a registered trademark of Rich Media Worldwide, LLC. Certain elements of the RealVu system are the subject of one or more pending patent applications and/or issued patents, including, without limitation, U.S. Patent No. 7,313,590. Any rights not expressly granted herein are reserved.